Marketing & Sales
Sales and marketing teams have always been known to have a frayed relationship at best! But there are ample benefits to be found when the two departments put their heads together and work in sync.
If you ask most sales people what marketing is for, they would say it’s just a nudge in the right direction for leads.
The truth is, marketing can be much more than that. With input from the sales team, a marketing and sales strategy could be devised to seamlessly transport the customer through the entire buying cycle, from awareness right down to finalising the sale.
Marketing can warm up the customer before allowing the sales team to take over to convert the warmed up lead into a customer, making the sales team’s job much easier and increasing the number of leads converted.